One of the biggest business expo mistakes is not following up with contacts and leads after the event. Instead of falling into the “I will follow up with them eventually” mindset, be proactive and follow up within 24 to 48 hours after the expo.
Keep these three follow-up tips in mind after you attend the 2013 Bloomington Business & Technology EXPO on April 18:
1) Ensure multiple points of contact. If you call a lead and get put through to voicemail, send a quick email to make sure they have your information.
2) Offer to set up a face to face meeting. A midday coffee or lunch meeting is one effective way to clearly communicate with your lead. You can start to build a business relationship by listening to what your lead’s needs and problems are and by offering specific ways your business can help with their specific needs.
3) Do not be discouraged by an uninterested lead. Not every lead you come across will immediately feel drawn to your company. Someone who is not in need of your business’ help or service today might eventually need your assistance a few months from now. Even if a lead seems uninterested, it is important to hang on to contact information. You can even send a quick email three or four months later to check in on them, see how their business is doing and check if their needs or problems have changed.
Adapted from “MLM Leads From a Business Expo – Step By Step Instructions” by Jeremy Howie.