Fortune magazine recently posted an article written by Kishore S. Swaminathan, the Worldwide Director of Research at Accenture, about the way data is used in the business world today. His article asserts that the technological age has given today’s business people a greater advantage in that statistics, demographics, and other relevant data, are more easily accrued due to the Internet and online marketing. He takes an in depth look at the way data has been used throughout his career, and then makes note of the potential opportunities and pitfalls of data usage, and suggests ways that one can use data to its fullest potential.

Check the article out to learn how you can harness the power of your data!