Tag Archives: Referral

smaller big invite

Help us grow the collective voice of business! The Big Invite!

The Greater Bloomington Chamber of Commerce is excited to announce its new initiative to grow the voice of business in our community — The Big INvite!

Believing that members are the foundation of our organization, The Chamber is looking to strengthen that foundation and increase the collective voice of business with this important membership initiative. The event will be held on Tuesday, June 28th at the Clubhouse at Cedarview Management’s “10th & College” Building.

Volunteers representing a cross-section of Chamber member businesses are expected to participate in The Big INvite, working on the premise that a phone call from a friend or colleague regarding Chamber membership is the best testimonial possible. More than 120 Chamber member volunteers will participate in the day’s activities that will include refreshments and friendly competition among the various teams of volunteers.

“The Chamber is a membership organization and many businesses believe they have to be invited to become a Chamber member. While this isn’t the case, an invitation to join from a friend or professional colleague is a wonderful way to become involved,” said Mary Jo Orlowski, account executive with The Chamber.

An “After Party” is planned for the volunteers and will be held immediately following the event at Grazie! Italian Eatery from 4:30-6:30pm with hors d’oeuvres, wine & beer provided.

Interested in being part of The Big Invite! Want to encourage your peers, business associates, etc. to join the Bloomington Chamber to grow our voice in the community, provide more services for all members and expand our community’s business network? Sign up to volunteer from either 8-11am or 1-4pm to compete for bragging rights and be a part of this important Chamber initiative!

Contact Mary Jo Orlowski at morlowski@chamberbloomington.org or 336-6381 to get INvolved in The Big INvite!

Marketing, Advertising, and Measuring Your ROI

Just yesterday, I was emailing a brand new Chamber member of only a few of weeks. I decided to attached their referral report – a handy-dandy report that details how many times their business information was viewed on The Chamber’s on-line directory, how many times their website link was clicked, and how many times people mapped their business location.

As a marketing person, I was really excited by what I saw in their referral report!

This brand new Chamber member’s listing had already been viewed 212 times!  Of those views, 14 people actually clicked the link taking them to the business’s website and 12 people mapped how to get to the location!

Real-numbers, measured in real time.  A marketing person’s dream-come-true, and something that every business should look at.  Thanks to the referral report, this Chamber member can easily quantify the results of their Chamber membership investment in terms of marketing because, “numbers don’t lie.” Continue reading