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	<title>Comments on: Social Media, Scotty Wise, and his Brewhouse</title>
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		<title>By: Matt Dorian</title>
		<link>http://blog.chamberbloomington.org/guest-blog/social-media-scotty-wise-and-his-brewhouse-210/comment-page-1#comment-144</link>
		<dc:creator>Matt Dorian</dc:creator>
		<pubDate>Thu, 29 Jul 2010 22:28:16 +0000</pubDate>
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		<description>I love the idea of using Foursquare as a competition.  Nice out of the box idea there.  Have you thought about using a referral program to give your guests incentive to generate chatter and spread the word about your business?

Congrats to you for successfully embracing technology and the ever-changing social media environment.  Kudos.</description>
		<content:encoded><![CDATA[<p>I love the idea of using Foursquare as a competition.  Nice out of the box idea there.  Have you thought about using a referral program to give your guests incentive to generate chatter and spread the word about your business?</p>
<p>Congrats to you for successfully embracing technology and the ever-changing social media environment.  Kudos.</p>
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		<title>By: Jason Gross</title>
		<link>http://blog.chamberbloomington.org/guest-blog/social-media-scotty-wise-and-his-brewhouse-210/comment-page-1#comment-143</link>
		<dc:creator>Jason Gross</dc:creator>
		<pubDate>Tue, 27 Jul 2010 19:49:31 +0000</pubDate>
		<guid isPermaLink="false">http://blog.chamberbloomington.org/?p=210#comment-143</guid>
		<description>&quot;You have to remember you’re not talking at people; you’re talking with them, meaning half of what you are doing is listening. I think a lot of people forget that – they’re pushing messages.&quot;

I think Scott really hits the nail on the head with these lines. So many companies here twitter, facebook, foursquare, or whatever social network of the day dropped as buzz words and decide that this would be a great place to advertise their company. They use the community just as a way to copy what they have on the radio or television. 

Thanks to Scott and other companies that are doing things the right way the expectation on social media is higher, users expect to hear back from companies. It&#039;s almost as if we all expect them to be ran by human beings.</description>
		<content:encoded><![CDATA[<p>&#8220;You have to remember you’re not talking at people; you’re talking with them, meaning half of what you are doing is listening. I think a lot of people forget that – they’re pushing messages.&#8221;</p>
<p>I think Scott really hits the nail on the head with these lines. So many companies here twitter, facebook, foursquare, or whatever social network of the day dropped as buzz words and decide that this would be a great place to advertise their company. They use the community just as a way to copy what they have on the radio or television. </p>
<p>Thanks to Scott and other companies that are doing things the right way the expectation on social media is higher, users expect to hear back from companies. It&#8217;s almost as if we all expect them to be ran by human beings.</p>
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		<title>By: Brian Harmon</title>
		<link>http://blog.chamberbloomington.org/guest-blog/social-media-scotty-wise-and-his-brewhouse-210/comment-page-1#comment-142</link>
		<dc:creator>Brian Harmon</dc:creator>
		<pubDate>Tue, 27 Jul 2010 13:26:33 +0000</pubDate>
		<guid isPermaLink="false">http://blog.chamberbloomington.org/?p=210#comment-142</guid>
		<description>Scott Wise gets it. I joined Twitter just a few months ago, and through Twitter I started looking for places to eat and drink while visiting Indianapolis during the Men&#039;s Big 10 basketball tournament. After a couple of &quot;tweets&quot; back and forth with Scott, I decided that Scotty&#039;s Brewhouse was just what I was looking for. Next thing you know, I have a table full of guys dropping a couple hundred bucks at Scott&#039;s place and what did it cost him to get me there?

The flip side of that is, I saw another Columbus Ohio guy asking through Twitter where he should eat while in Indianapolis. I &quot;tweeted&quot; to him that he needs to try Scotty&#039;s Brewhouse. A couple of minutes later I get a direct message from Scott Wise thanking me for the referral. This kind of thing only happens through social media, and it only happens when you do it the right way. Scott Wise does it the right way.

B Harmon
@Brutus_And_Me</description>
		<content:encoded><![CDATA[<p>Scott Wise gets it. I joined Twitter just a few months ago, and through Twitter I started looking for places to eat and drink while visiting Indianapolis during the Men&#8217;s Big 10 basketball tournament. After a couple of &#8220;tweets&#8221; back and forth with Scott, I decided that Scotty&#8217;s Brewhouse was just what I was looking for. Next thing you know, I have a table full of guys dropping a couple hundred bucks at Scott&#8217;s place and what did it cost him to get me there?</p>
<p>The flip side of that is, I saw another Columbus Ohio guy asking through Twitter where he should eat while in Indianapolis. I &#8220;tweeted&#8221; to him that he needs to try Scotty&#8217;s Brewhouse. A couple of minutes later I get a direct message from Scott Wise thanking me for the referral. This kind of thing only happens through social media, and it only happens when you do it the right way. Scott Wise does it the right way.</p>
<p>B Harmon<br />
@Brutus_And_Me</p>
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