Monthly Archives: September 2013

3 Sure Signs of Effective Leadership

Everyone has their own opinions of what characteristics make up a good leader.

From well-spoken and patient to charismatic and forceful, the list of qualities

can run the gamut. But, sure-tell signs of effective leaders aren’t in their traits,

but in their results. As you look within your own company and try to gauge the

effectiveness of your own leadership, or the leadership of others, look for these

three indicators.

Consistent Growth

True leaders know they are neither perfect nor omniscient. They are always looking

for ways to be better and never veer from the path of self-improvement. One of

the best signs of a good leader is a slight spirit of discontent. You have to be able

to recognize that you are better today than you were a year ago, but still focus on

becoming even better a year from now. And, growth can never take a backseat to

your busyness. In the book Great Leaders Grow, by Mark Miller and Ken Blanchard,

they point out that, “If you get too busy with your job to grow, your influence and

your leadership will stagnate and ultimately evaporate.”

Continual Success

If the proof is in the pudding, then a good leader’s team will achieve success again

and again. This is true in the business world and on the football field. Take Terry

Bradshaw, former Pittsburgh Steelers quarterback who led his team to multiple

Super Bowl victories, for example. You could not be an ineffective leader and

still lead your team to win four Super Bowl titles. A poor leader might have a few

victories, but continual success is the result of good leadership. A recent Forbes

article echoes this assertion with its statement, “The result of good leadership is

high morale, good employee retention, and sustainable long-term success.”

Contagious Spirit

Another quick way to determine the quality of someone’s leadership is to look

at their teammates, co-workers, or employees. Are they excited about what they

do? Are they stepping up and taking on leadership roles of their own? A leader’s

power doesn’t just rest in his or her ability to do a task well, whether it’s throwing

a football or running a business. The real power lies in their ability to inspire

greatness in their team. You are not a true leader if you simply inspire fear or

mediocrity. Good leadership begets good leadership.

Many people proclaim themselves to be good leaders. After all, no one wants to

be told that they’re a bad or ineffective leader. But, good leadership is proven

through results, not words. If you really want to gauge the effectiveness of your

own leadership, consider your growth, your team’s success, and your teammate’s

attitudes. Those three elements will tell you what you need to know.

Superintendent Glenda Ritz At Our 2013 Education Forum

Glenda RitzWe are excited to announce that the Chamber will have Democratic School Superintendent Glenda Ritz  here in Bloomington as part of  our 2013 Education Forum!

Since we scheduled Ritz back in April, many issues have come up regarding our state’s education system.

These include the dropping of the A-F grading system in the state of Indiana, Core Competencies  regarding  the most effective ways to teach our youth , and our most recent issue regarding Grade Transparencies.

Attendees of the forum will be able to have a Q&A session with Ritz.

She will be here on October 1st from 4-5pm at Deer Park Manor.

For more details, click here 

7 Steps to Productive Business Use of Social Media

forbesForbes posted and article written by Ric Dragon, an expert on online marketing, about the best ways that a business can use its social media. Here is our summarized version of the article.

1. Focus on desired outcome first

Figure out what your “platform” is. Is it to increase brand awareness, lead generation, service and support, management? And make sure you focus on it. Pick one or two

2. Incorporate brand personality and voice

Make sure that all team members that administer your social media use the same voice. Customers these days want a “humanized” voice.

Ex: NPR has a twitter account called “today in 1960″ that tweets headlines from the corresponding day in 1960. How unique is that?!

3. Find the smallest segments of your constituents

Dont make your tweets, Facebook posts or what have you so general. Try to create a community that will engage with you and feels a connection with your company.

Here’s an example, Lady Gaga refers to her fans on twitter as “Little Monsters” and she is “Mother Monster.”Of course we do not suggest you calling your customers this, but you get the idea.

4. Identify the communities for these micro-segments

This aligns a lot with number 3. The best communities become your best advocates.

5. Identify the influencers of these communities

In the generation of social media, feedback is immediate compared to the old days of waiting months for results. Use this to your advantage and spend those months “influencing the influencers”

6. Create an action plan with metrics

Create a plan that aligns with your goals. The most common/useful plans include a listening plan, channel plan, SEO plan etc. Also make sure that you are using social media to build relationships and to start conversations.

7. Iteratively execute and measure results

You cannot expect to get the results you want immediately. So you have to make sure to tweak and adjust your plans according to the results you get. And its not something you do once.

http://www.forbes.com/sites/martinzwilling/2013/08/17/7-steps-to-productive-business-use-of-social-media/

 

 

The Strides That HYPE and The Franklin Initiative Program are Taking

MicrosoftRecently Microsoft and the Danish Foundation for Entrepreneurship posted an article talking about the benefits of entrepreneurship education for students.

We might just be a fly over state in the United States but the Chamber is proud to say that here in our little college town we have programs that mirror the essential characteristics talked about in the article.

Teaching young people the skills

Microsoft and DFE(Danish Foundation for Entrepreneurship) stress the importance of teaching students the skills that encourage them to “take initiative, explore opportunities, and be enterprising.” They refer to these skills as entrepreneurship skills(no surprise there) and are not only useful for these young people and children in starting their own companies, but also helps them develop fundamental values that drive them in whatever path they choose in the future.

hype logo for wordpressBloomington  version: As many of you know, the Chamber has a program called HYPE which focuses specifically on young professionals and teaching them how to network, communicate with others effectively, as well as providing them with general tips on how to manage finances in order to be successful.

Businesses involvement

According to Microsoft, the corporate world has an important role in educating the young entrepreneurs of tomorrow. The key to success is bridging practice and theory which can only be achieved with real live involvement. DFE and Microsoft offers guest speakers, jury members and even business idea competitions in their program overseas.

tmp_447_8-31-2009_101251_Bloomington version: Here at the Chamber we might not have a partner with a name as big as Microsoft to help with our youth. However, we have The Franklin Initiative program which provides simulation programs that show a link between academics and salaries, job fairs and job shadowing with local businesses in the area, as well as a Speakers Bureau which focuses on real-life glimpses into the world of work.

What can you do?

If you are a business involved with the Chamber we encourage you to find ways to become more involved with the young entrepreneurs that are walking the halls of our high schools and middle schools today. This window of opportunity can be the difference between the struggling economy of today and the thriving economy of tomorrow.

For more information about the topics talked about today:

The article: http://www.microsoft.com/eu/impact-on-society/article/why-should-business-get-involved-in-education.aspx

HYPE: http://www.chamberbloomington.org/hYPe/

The Franklin Initiative: http://www.chamberbloomington.org/franklin_initiative/

Kudos from one of our Community Partners About hYPe!

We at the Greater Bloomington Chamber of Commerce are very prohype logo for wordpressud of our hYPe (Helping Young Professionals Excel) program. It was started a few years ago as a way to engage our community’s young professionals, helping to deepen their roots here in Bloomington. As part of that program, we honor ten young professionals under the age of 40 at our “10 Under 40″ Awards. Not only is it a fun evening, but incredibly inspiring too as we see the achievements of the ten honorees.

You can’t blame us for being proud.   It’s a great program with resounding benefits for all involved. But what makes us even more proud is when others in our community take note and publicly applaud the program too. That’s what Ron Walker, President of the Bloomington Economic Development Corp., did recently. He used his Sunday column to talk about hYPe and the 10 Under 40 honorees.

We’d “proudly” like to share Ron’s words with you:

I’d like to use this month’s update to congratulate this year’s 10 Under 40 winners and encourage support for “helping Young Professionals excel” (hYPe), a program of the Greater Bloomington Chamber of Commerce that provides professional development and personal enrichment opportunities for young professionals.

The importance and role of hYPe and specifically, the annual 10 Under 40 awards, can easily be underestimated. However, if you look closely at what is happening among this growing group of young professionals you will find yourself inspired and impressed, and it will give you confidence in the quality and character of Bloomington’s growing millennial population.

I previously thought of this cohort of our population as comprised of future leaders.  I’ve since come to realize that many of them are already leading. Besides working here, they volunteer, serve on boards and commissions, organize events, and help new young professionals integrate into the community.

Helping people integrate into the community and feel welcome is a valuable and needed activity. A ready and talented labor pool is the critical factor affecting our economic success. Greater Bloomington’s ability to attract and retain talented young adults directly influences our capacity to be a creative, innovative and entrepreneurial community. It also affects the success of Monroe County’s existing employers in creating new jobs.

Knowing we have hYPE, and that our community recognizes the contributions and value of young professionals, gives the BEDC another resource to promote Bloomington. It is also another reason why greater Bloomington is a great place to live and work.

The BEDC’s approach to economic development is aimed at improving job opportunities, creating new wealth, increasing the tax base and serving the long-term vision of the community. We can be reached by visiting our website at www.comparebloomington.us.

Thanks, Ron! We couldn’t have said it better!